About Us

We're Not Average. We're 11.

11 Crew is a woman-owned custom apparel and merchandise brand based in Imperial, California. We build gear for people who want their presence to speak before they do.

The name started as a joke, but it wasn’t born in some Pinterest pastel dream. It came from watching firefighters and law enforcement work in the public’s eye looking sharp, composed, and carrying a level of pride you can’t fake. When someone showed up in clean gear that honored the uniform while doing the job, we’d say, “That’s an 11.”

Not a rating. A presence.
The way you carry yourself when others are watching and the job still gets done right.

Today, we deliver for everyone. Companies, organizations, schools, teams, nonprofits, crews, entrepreneurs, brands big and small. Anyone who wants quality they can rely on and confidence they can wear.

Our production space is fully built, commercially equipped, and structured for real output. Professional execution, consistent fulfillment, and no “boutique limits” mindset. We handle individual orders, large partnerships, and institutional demand with the same clean precision.

Our Mission

To help every person, team, or organization feel confident, represented, and proud in what they wear.

No complexity. No guesswork. No average vibes. Just quality that lasts and gear that elevates the people who put it on.

What We Offer

  • Custom embroidery for hats, polos, uniforms, and work apparel

  • Printed apparel via heat press, sublimation, and premium transfers

  • Promotional merchandise: stickers, cups, buttons, branded swag

  • Staff and team wear for corporate, industrial, and public service partners

  • Spirit and event gear for schools, teams, clubs, and organizations

  • Design consulting and branding support

  • Business coaching for creatives and emerging brands

  • Fire-community collections like Los Bomberos

  • Ready-to-ship products and exclusive drops

If it’s bold, clean, or built to make people feel like they leveled up, we make it.

Why 11?

Because a 10 turns heads. An 11 owns the room.

And now it’s how we want you to feel about your gear.

Welcome to 11 Crew

Custom gear. Real pride. Pro quality. Valley built. Room-owning energy included at no extra charge. (We still won’t charge you for the swagger, though. It’s free with purchase.)